Packaging & Promotion

Prestige Inspire Box 940pxl

Prestige Create Box 940pxl

Prestige Cook Box 940pxl

Prestige iPad 940pxlScreen Shot 2016-04-22 at 09.23.35

What we
did for…


The Brief

Buying cookware isn’t as simple as you may first think. There are a range of different types of consumer, all with their own specific wants and needs. What switches one group on will be guaranteed to switch off others.

We used our Therapy tool to work out the decision making criteria for various customers. We then identified three very distinct groups, with very specific needs. From this we launched Prestige back into the marketplace with a COOK, CREATE, INSPIRE proposition that matched the right products to the appropriate consumers. Now they are selling like hotcakes :-)