M&S Bank

M&S behavioural change



What we
did for…


Three Decades of Expertise

Our team have, over the last three decades, worked very closely with M&S Bank. Launching new products and providing ongoing support for all products across all media.

We were the first to launch M&S Bank onto television, with a number of adverts over the years that directly increased brand awareness and sales.

We were also involved in the launch of their Credit Card – the UK’s largest launch of its type to date.

In short, we have a wealth of financial services experience, insight and understanding that is quite simply second to none.


In a recent test piece, we increased response to an email campaign by over 1% across their customer database by simply altering one sentence (by applying some consumer psychology). If you’d like us to show you how we did this, then please get in touch.