‘Lost’ Viral Campaign

Camb Lost Poster

 

What we
did for…

Cambridge

The Brief

Our team were tasked with creating a video for Cambridge Weight Plan to act as a through the line piece of advertising whilst keeping the integrity of the brand. So many viral and below the line marketing pieces can lose the core attributes of a brand, just because budget and formats can be limited. The Cambridge Weight Plan brand values are, lucky for us, easy to convey, especially as their consultants and slimmer’s are great ambassadors.

The Results

With over 17,000 views, the viral is still proving popular and has increased awareness and traffic to the Cambridge Weight Plan website by 62%.