Items Tagged Evolutionary Psychology

The Dominic Cummings and goings of political trust

02 / 06 / 2020

Leaders by definition lead. However, in order for that to be supported by the rest of us, there has to be consensus and trust. So what happens when collective trust...

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Turbulent Times or a Festival of Opportunity?

29 / 06 / 2016

Customer loyalty and your brand in post referendum Britain. The way in which consumers make decisions has never been more vital to understand. Smart brands will protect and reassure their loyal...

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The Pepsi Paradox – proof marketing works!

16 / 02 / 2016

How do you know if Marketing really works? If you’ve ever been asked that question (we know we have), then here’s your response. Relax knowing that your answer is based...

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Mr Trump 
– ‘Fitter’ than he looks!

Our love of luxury brands is genetic!

23 / 01 / 2016

When I first graduated and was setting off to make my way in the world, someone once gave me this piece of advice; well more a way of scoring how...

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Spiders, Tigers, Snakes & time to focus!

04 / 12 / 2015

When I was in junior school, I went shopping with my family and saw something that not only grabbed my attention, but burnt its way into all my thoughts. I...

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School Dinners, Mickey Mouse, Those Red Shoes & Ken Dodd

13 / 12 / 2013

There seems to be a pattern emerging with my blogs – as they all seem to start with some episode of my childhood. So in thinking about what direction to...

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Now that's more like it!

Freudian Ghostbusters, your brain – and what it really thinks about the food you eat!

25 / 10 / 2013

Our brain is a truly amazing bit of kit. As true as that statement is, I’m guessing as a Masters Student, I’m probably going to need to add a bit...

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Cats, Google and the pleasure to be found in a worldwide computer meltdown

18 / 10 / 2013

I’m guessing that anyone remotely interested in Psychology would have had to be living in a box with Schrödinger’s cat, to have missed out on Behavioural Modification theory. Specifically Operant Conditioning,...

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Belonging and Brand Loyalty – why it’s so important to us all

09 / 10 / 2013

Now let’s start at the beginning; and by the beginning, I really mean the very beginning. You see, I’m a massive fan of Evolutionary Psychology. The more I read, the more...

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