Articles By admin

The Dominic Cummings and goings of political trust

02 / 06 / 2020

Leaders by definition lead. However, in order for that to be supported by the rest of us, there has to be consensus and trust. So what happens when collective trust...

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Turbulent Times or a Festival of Opportunity?

29 / 06 / 2016

Customer loyalty and your brand in post referendum Britain. The way in which consumers make decisions has never been more vital to understand. Smart brands will protect and reassure their loyal...

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three types of customer BLOG HEADER

Customer purchase decisions!.. and a simple thought

06 / 06 / 2016

It doesn’t matter what industry you operate in, or what you sell, consumer psychology research shows that there are three core groups of buyers; all of whom can be characterized...

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Love your customers? – then put a label on them!

27 / 05 / 2016

Labelling your customers is a BAD IDEA, right? …WRONG! Consumer psychological research shows us that people actually like to be labelled. Not only that, but once they have been labelled, they...

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2 sentences - 20 words - it's that easy!

Social norms, a nudge and a 2.8% uplift in response

28 / 04 / 2016

So here’s how we got that 2.8% uplift in response! Thanks for clicking through to the solution. By way of an explanation, we’ve written this blog about social norms, nudges and...

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The Pepsi Paradox – proof marketing works!

16 / 02 / 2016

How do you know if Marketing really works? If you’ve ever been asked that question (we know we have), then here’s your response. Relax knowing that your answer is based...

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Mr Trump 
– ‘Fitter’ than he looks!

Our love of luxury brands is genetic!

23 / 01 / 2016

When I first graduated and was setting off to make my way in the world, someone once gave me this piece of advice; well more a way of scoring how...

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Spiders, Tigers, Snakes & time to focus!

04 / 12 / 2015

When I was in junior school, I went shopping with my family and saw something that not only grabbed my attention, but burnt its way into all my thoughts. I...

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School Dinners, Mickey Mouse, Those Red Shoes & Ken Dodd

13 / 12 / 2013

There seems to be a pattern emerging with my blogs – as they all seem to start with some episode of my childhood. So in thinking about what direction to...

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