June, 2016 Articles

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Turbulent Times or a Festival of Opportunity?

29 / 06 / 2016

Customer loyalty and your brand in post referendum Britain. The way in which consumers make decisions has never been more vital to understand. Smart brands will protect and reassure their loyal...

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Customer purchase decisions!.. and a simple thought

06 / 06 / 2016

It doesn’t matter what industry you operate in, or what you sell, consumer psychology research shows that there are three core groups of buyers; all of whom can be characterized...

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